1. Introduction
This Privacy Policy explains how smartinterior.nl (“Company”, “we”, “us”, or “our”) collects, uses, stores, and protects personal data when you use our website, purchase products, request quotations, or contact us regarding our interior design and furniture services.
We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch and European privacy laws.
2. Data We Collect
We may collect and process the following categories of personal data:
Personal Identification Information
- Full name
- Email address
- Telephone number
- Company details (if applicable)
Transaction Information
- Order details
- Payment information
- Invoice details
- Delivery details
Technical Information
- IP address
- Browser type
- Device information
- Operating system
- Website usage data
- Cookies and tracking technologies
Communication Information
- Messages sent through contact forms
- Customer support requests
- Design consultation requests
- Uploaded files, images, or measurements
3. Purpose of Data Processing
We process personal data for the following purposes:
- To respond to quotation requests and consultation inquiries
- To provide interior design consultations
- To create quotations and custom furniture proposals
- To communicate regarding products and services
- To improve website performance and customer experience
- To comply with legal obligations
- To prevent fraud and unauthorized activity
- To send marketing communications (only with consent)
4. Legal Basis for Processing
We process personal data based on one or more of the following legal grounds:
Contract Performance
Processing necessary to provide consultations, quotations, design services, and client agreements.
Legal Obligation
Processing required for accounting, tax, and regulatory compliance.
Legitimate Interest
Processing necessary for website security, fraud prevention, analytics, and business improvement.
Consent
Processing based on consent for newsletters, marketing emails, cookies, and promotional communication.
5. Sharing of Personal Data
We may share personal data with trusted third parties including:
- Payment service providers
- Shipping and logistics companies
- Website hosting providers
- Marketing and email platforms
- Analytics providers
- CRM systems
- Legal and accounting advisors
Third parties only receive data necessary to perform their services and are contractually required to comply with GDPR.
6. International Data Transfers
Certain service providers may process data outside the European Economic Area (EEA). When international transfers occur, we ensure appropriate safeguards are implemented, including Standard Contractual Clauses approved by the European Commission.
7. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.
Typical retention periods:
- Quotations, contracts, and invoices: 7 years
- Customer service communications: 2 years
- Marketing consent records: until consent is withdrawn
- Website analytics data: up to 26 months
8. Your GDPR Rights
Users located in the European Union have the following rights:
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
Requests may be submitted via email at: [TO BE ADDED]
9. Cookies
Our website uses cookies and similar tracking technologies.
Cookies may include:
- Necessary cookies
- Functional cookies
- Analytics cookies
- Marketing cookies
Users can manage cookie preferences through the cookie banner or browser settings.
10. Security Measures
We implement appropriate technical and organizational measures to protect personal data, including:
- SSL encryption
- Secure hosting infrastructure
- Restricted employee access
- Password protection
- Firewall and malware protection
- Regular software updates
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
12. Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Updates will be published on this page.